#Guild s4ce series
In the 1980s, Guild introduced a series of Superstrat solid bodies including models such as the Flyer, Aviator, Liberator and Detonator, the Tele-style T-200 and T-250 (endorsed by Roy Buchanan) and the Pilot Bass, available in fretted, fretless, and 4- and 5-string versions. While instrument specialists generally concede that quality suffered at other American competitors, Guild models from the 1970s and 1980s are considered still made to the high-quality standards the Westerly plant was known for. The decline of the folk and acoustic market in the later 1970s and early 1980s put severe economic pressure on the company.
It is still made, copied by virtually every guitar manufacturer. In 1972, under Guild's new president Leon Tell, noteworthy guitarist/designer Richard "Rick" Excellente came up with the design. Guild also successfully manufactured the first dreadnought acoustic guitar with a "cut-away" in its lower shoulder to allow better access to the upper frets, the D40-C. Inspired by seeing Muddy Waters, Ross Hannaford acquired a Thunderbird, which he used extensively in the period that he played in popular Australian 1970s band Daddy Cool. The rare S-200 Thunderbird solid body electric was used by Muddy Waters and The Lovin' Spoonful's Zal Yanovsky. Instrument maker Alembic started their transition from sound and recording work to instrument building by modifying Lesh & Casady's Starfire basses. A number of early West-Coast psychedelic bands used these instruments, notably guitarists Bob Weir and Jerry Garcia and bassist Phil Lesh of the Grateful Dead, as well as Jefferson Airplane's bassist Jack Casady. The most notable Guild performance of that era was on the D-40 that Richie Havens played when he opened Woodstock in 1969.ĭuring the 1960s, Guild moved aggressively into the electric guitar market, successfully promoting the Starfire line of semi-acoustic (Starfire I, II and III) and semi-solid (Starfire IV, V and VI) guitars and basses. As the folk scene quieted, a new generation of folk-rockers took Guild guitars on stage. The company continued to expand, and was sold to the Avnet Corporation, which moved production to Westerly, Rhode Island, in 1966. Notable also was the Guild 12-string guitar, which used a Jumbo "F" body and dual truss rods in the neck to produce a workhorse instrument with a deep, rich tone distinctive from the chimier twelve-strings put out by Martin. The advent of the folk music craze in the early 1960s had shifted the company into production of an important line of acoustic folk and blues guitars, including a dreadnought series (D-40, D-50 and, later, D-55) that competed successfully with Martin's D-18 and D-28 models, and jumbo and Grand Concert "F" models that were particularly popular with blues guitarists such as Dave Van Ronk. Rapid expansion forced the company to move to much larger quarters, on Newark St. Much of the initial workforce consisted of former Epiphone workers who lost their jobs following their 1951 strike and the subsequent relocation of the company from Queens to Philadelphia.
#Guild s4ce full
The first Guild workshop was located in Manhattan, New York, where Dronge (who soon took over full ownership) focused on electric and acoustic archtop jazz guitars. Origin Beatle John Lennon's 1966 Guild Starfire XII twelve-string A 1979 Guild D25M A-150 Savoy Richie Havens, who famously played a Guild at Woodstock, performing in 2006 with a D40 In February 2023, The Yamaha Guitar Group acquired Cordoba Music Group. The brand name currently exists as a brand under Córdoba Music Group. The Guild Guitar Company is a United States-based guitar manufacturer founded in 1952 by Alfred Dronge, a guitarist and music-store owner, and George Mann, a former executive with the Epiphone Guitar Company.
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